Source: http://www.businessinsider.com/the-argument-against-yahoo-ceo-marissa-mayers-alleged-plot-to-go-after-google-and-facebook-2012-7 Yahoo’s board hired Marissa Mayer to be its CEO because board members want the company to embrace a “products” strategy instead of the “media” strategy that interim CEO Ross Levinsohn would have gone with if he had gotten the full time job. A “products” strategy is one where Yahoo competes with the likes [...]
The Argument Against CEO Marissa Mayer’s Alleged Plot To Go After Google And Facebook (GOOG, YHOO, FB) is a post from: go-Digital Blog on Digital Marketing Strategy